Adverity

About Adverity

Adverity is a company specializing in data management and business intelligence, specifically in the field of marketing analytics. The company offers a data integration and analytics platform, often referred to as "Adverity Insights," which helps businesses collect, manage, and analyze marketing data from various sources.

Adverity's platform is designed to assist users in making informed decisions, optimizing advertising campaigns, and improving overall marketing performance.

To learn more, please visit : https://www.adverity.com/

PA Connect

Adverity and Piano Analytics have developed a bridge that enables you to send Piano Analytics data to the Adverity platform in order to discover new insights, by cleaning, harmonizing or simply transfering your batches into new tools.

Connector principles

Using Adverity's web connect to fetch your Piano Analytics data is pretty straight forward. Get the API call from your Data Query template, and start playing with your data using Adverity's tools, to discover new insights.

Generate a PA API Key and set up the data source via Adverity-20240918-152000.png

Prerequisites :

Have a Piano Analytics account.
Have an Adverity account.
Have sufficient access rights (at least "Analyst").
Create an API Key

Setting up the integration

1. Configure Piano Analytics as a data source in Adverity

First, you will need to authenticate with your API Key, using Adverity's web connect:

Do not use the "Piano" or "Piano ESP" connectors as they are only compatible with other Piano Suite tools.

At this point, if you did not create an API Key yet from your Piano Analytics profil, please do by following this documentation: API Keys.

Then, connect with your API credentials: username being your access key, and password the secret key:

2. Start fetching Piano Analytics data

From the "Datastream" tab, you will be able to query your Piano Analytics data:

In the "Request" section, enter the URL endpoint and body of your Data Query template:

You can get these information directly from Data Query, by clicking the "Open in" button > Copy the API body POST:

Make the following modifications to match Piano Analytics API format:

You are all set now, just fetch the Piano Analytics data and start building reports or digging deeper into it !

Additional resources

Partner's website: https://www.adverity.com/
Partner's documentation : https://docs.adverity.com/