Appsflyer
PA Connect AppsFlyer Integration
About AppsFlyer
AppsFlyer is a leading mobile marketing analytics and attribution platform. It enables businesses to accurately measure campaign performance across channels, attribute user acquisitions to specific marketing efforts, and optimize strategies through AI-powered insights while maintaining privacy compliance.
With strengths in processing data from billions of devices, offering robust fraud protection, and providing over 2,000 platform integrations, AppsFlyer serves as an essential tool in today's fragmented digital landscape, helping marketers transform complex data into clear, actionable decisions that drive growth and enhance customer engagement while navigating evolving privacy regulations.
PA Connect AppsFlyer
Transform your mobile marketing strategy with PA Connect AppsFlyer. This powerful integration creates a unified data ecosystem that bridges mobile attribution with comprehensive user analytics, enabling you to make data-driven decisions across the entire customer journey. By connecting Piano Analytics' advanced segmentation capabilities with AppsFlyer's robust attribution platform, you eliminate data silos and unlock deeper insights into user acquisition and engagement.
Track complete user journeys from initial campaign interaction through app installation and beyond. Leverage AppsFlyer's precise attribution data to understand which marketing channels drive the highest-value users, while utilizing Piano Analytics' behavioral insights to optimize post-install engagement strategies. Access unified reporting that combines acquisition metrics with detailed user behavior analysis, empowering you to measure true campaign ROI and lifetime value attribution across all touchpoints.
Connector Principles
AppsFlyer Integration:
AppsFlyer's attribution system initiates when users engage with marketing campaigns and completes at first app launch (attribution is based on launch timestamp rather than download time). The integration operates through:
• SDK Implementation: Mobile applications incorporate AppsFlyer's SDK, generating a unique AppsFlyer ID during initial app launch
A postback notification is subsequently transmitted to Piano Analytics to validate the app.install event, including comprehensive marketing source attribution data.
The AppsFlyer postback also includes the user_id (Piano Analytics identifier) containing the AppsFlyer customer user ID for seamless cross-platform tracking.
Piano Analytics Integration:
AppsFlyer events are automatically synchronized with Piano Analytics visits without requiring manual intervention.
The marketing source identified by AppsFlyer becomes the attributed traffic source for the corresponding Piano Analytics visit.
Implementation Requirements:
Active Piano Analytics account
Configure the
app.installevent within your Piano Analytics Data Model
Active AppsFlyer account with proper SDK integration
Analytics & Reporting in Piano Analytics
Access comprehensive reporting on marketing sources that drive application installations, combined with detailed analysis of subsequent user engagement patterns and behaviors.