Data Model Structure: Events with Properties

Matrix of events with their corresponding properties.

Composer and Conversion-related events

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

Tag	Property name	composer. conversion	experience. action	experience. interaction	page. display	identity. form. exposure	identity. form. submit	vx. conversion	vx. conversion. offsite
Audience	Event	X	X	X	X			X	X
Audience	Event timestamp	X	X	X	X			X	X
Audience	Event timestamp (UTC)	X	X	X	X			X	X
Audience	Site	X	X	X	X			X	X
Audience	User ID	X	X	X	X			X	X
Audience	Visit ID	X	X	X	X			X
Composer	A/B Test Name	X	X	X				X
Composer	A/B Test Variant Name	X	X	X				X
Composer	API interaction card ID	X	X	X	X
Composer	API interaction card name	X	X	X	X
Composer	API interaction card type	X	X	X	X
Composer	API interaction experience ID	X	X	X	X
Composer	API interaction experience name	X	X	X	X
Composer	API interaction experience type	X	X	X	X
Composer	API interaction experience outcome	X	X	X	X
Composer	Browser ID	X	X	X	X			X
Composer	C1x- Brand relationship	X	X	X	X			X
Composer	C1x- Checkout abandonment	X	X	X	X			X
Composer	C1x- Content Likely to Convert	X	X	X	X			X
Composer	C1x- Expiring subscribers	X	X	X	X			X
Composer	C1x- Likelihood to Register	X	X	X	X			X
Composer	C1x- Likelihood to Return	X	X	X	X			X
Composer	C1x- Likelihood to Churn	X	X	X	X			X
Composer	C1x- Likelihood to Subscribe	X	X	X	X			X
Composer	C1x- Dynamic Paywall	X	X	X	X			X
Composer	C1x- Subscription Length	X	X	X	X			X
Composer	C1x- Subscription tenure	X	X	X	X			X
Composer	C1x- User frequency	X	X	X	X			X
Composer	C1x- Visitor interest	X	X	X	X			X
Composer	C1x- Visitor recency	X	X	X	X			X
Composer	Card action	X	X	X				X
Composer	Card ID	X	X	X				X
Composer	Card name	X	X	X				X
Composer	Content Author	X	X	X	X			X
Composer	Content Publication Date	X	X	X	X			X
Composer	Content Section	X	X	X	X			X
Composer	Content Type	X	X	X	X			X
Composer	Experience ID	X	X	X				X
Composer	Experience name	X	X	X				X
Composer	Experience version	X	X	X				X
Composer	Has access?	X	X	X	X	X	X	X
Composer	Has access to	X	X	X	X	X	X	X
Composer	Has access to Resource ID	X	X	X	X	X	X	X
Composer	Has access to Resource name	X	X	X	X	X	X	X
Composer	Has access to Term ID	X	X	X	X	X	X	X
Composer	Has access to Term name	X	X	X	X	X	X	X
Composer	Has access to Term type	X	X	X	X	X	X	X
Composer	Interaction type			X
Composer	Is experience exposed?		X
Composer	Meter card name	X	X	X				X
Composer	Offer ID	X	X	X				X
Composer	Offer name	X	X	X				X
Composer	Pages card name	X	X	X				X
Composer	Pageview ID	X	X	X	X			X
Composer	Publisher AID	X	X	X	X			X	X
Composer	Segment path	X	X	X				X
Composer	Tags Array	X	X	X	X			X
Composer	Template closable?	X	X	X				X
Composer	Template display mode	X	X	X				X
Composer	Template ID	X	X	X				X
Composer	Template name	X	X	X				X
Composer	Template variant ID	X	X	X				X
Composer	Template variant name	X	X	X				X
Composer and VX	Term ID	X	X	X				X	X
Composer and VX	Term name	X	X	X				X	X
Composer and VX	Term Type	X	X	X				X	X
Composer/ID	Field ID						X
Composer/ID	Field Title						X
Composer/ID	Field Value						X
Composer/ID	Form fields						X
Composer/ID	Form ID					X	X
Composer/ID	Form name					X	X
E-commerce	Amount (excl. tax)							X	X
E-commerce	Amount (incl. tax)							X	X
E-commerce	Collection currency	X						X	X
E-commerce	Goal type	X						X	X
E-commerce	Payment method							X	X
E-commerce	Transaction ID							X	X
E-commerce	Transaction status							X	X
Geolocation	City	X	X	X	X			X
Geolocation	Continent	X	X	X	X			X
Geolocation	Country	X	X	X	X			X
Geolocation	Latitude	X	X	X	X			X
Geolocation	Longitude	X	X	X	X			X
Geolocation	Region	X	X	X	X			X
Geolocation	Sub-region	X	X	X	X			X
Identity	Identity - Event source							X
Pages	Page	X	X	X	X			X
Pages	Page Title				X
Sources	UTM Campaign	X	X	X	X			X
Sources	UTM Content	X	X	X	X			X
Sources	UTM Medium	X	X	X	X			X
Sources	UTM Source	X	X	X	X			X
Sources	UTM Term	X	X	X	X			X
Technology	Browser	X	X	X	X			X
Technology	Browser - Group	X	X	X	X			X
Technology	Browser - Version	X	X	X	X			X
Technology	Connection organisation	X	X	X	X			X
Technology	Cookie accepted?	X	X	X	X			X
Technology	Device - Brand	X	X	X	X			X
Technology	Device - Marketing name	X	X	X	X			X
Technology	Device - Technical name	X	X	X	X			X
Technology	ISP	X	X	X	X			X
Technology	OS	X	X	X	X			X
Technology	OS - Group	X	X	X	X			X
Technology	OS version	X	X	X	X			X
User	Cumulated conversions (user)	X	X	X	X			X	X
User	Cumulated days (user)	X	X	X	X			X	X
User	Cumulated order value (user)	X	X	X	X			X	X
User	Cumulated page views (user)	X	X	X	X			X	X
User	Cumulated time spent (user)	X	X	X	X			X	X
User	Cumulated visits (user)	X	X	X	X			X	X
User	First access date (user)	X	X	X	X			X	X
User	First campaign (user)	X	X	X	X			X	X
User	First source (user)	X	X	X	X			X	X
User	Last access date (user)	X	X	X	X			X	X
User	User frequency	X	X	X	X			X	X
VX	Billing country code							X	X
VX	Billing period							X	X
VX	Created via upgrade?							X	X
VX	Is full refund?								X
VX	Is in trial?							X	X
VX	Licensee ID							X	X
VX	Next billing date							X	X
VX	Next verification date							X	X
VX	Payment provider							X	X
VX	Promotion							X	X
VX	Promotion amount							X	X
VX	Promotion code							X	X
VX	Promotion ID							X	X
VX	Promotion percentage discount							X	X
VX	Resource ID							X	X
VX	Resource name							X	X
VX	Subscription action							X	X
VX	Subscription ID							X	X
VX	Subscription period number							X	X
VX	Term billing configuration							X	X
VX	Trial duration							X	X

Identity events

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

Tag	Property name	identity. create	identity. delete	identity. email. submit	identity. login	identity. logout	identity. password. reset. requested	identity. password. reset. success	identity. password. updated	identity. session. expire
Audience	Event timestamp	X	X	X	X	X	X	X	X	X
Audience	User ID	X	X	X	X	X	X	X	X	X
Audience	Visit ID			X
Composer	Browser ID	X		X	X	X	X	X	X	X
Composer	Pageview ID	X		X	X	X	X	X	X	X
Composer	Publisher AID	X	X	X	X	X	X	X	X	X
Identity	Identity - Double opt-in			X
Identity	Identity - Event source	X		X
Identity	Identity - Passwordless enabled	X		X	X
Identity	Identity - Social sign-in method	X		X	X
Pages	Page	X		X	X	X	X	X	X	X

VX events

Please note, that properties without any event dependencies are excluded from this table for clarity and conciseness.

Tag	Property name	subscription. action	subscription. action. offsite	transaction. refund. offsite
Audience	Event	X	X	X
Audience	Event timestamp	X	X	X
Audience	Event timestamp (UTC)	X	X	X
Audience	Site	X	X	X
Audience	User ID	X	X	X
Audience	Visit ID	X
Composer	Browser ID	X
Composer	Pageview ID	X
Composer	Publisher AID	X	X	X
Composer and VX	Term ID	X	X	X
Composer and VX	Term name	X	X	X
Composer and VX	Term Type	X	X	X
E-commerce	Amount (excl. tax)	X	X	X
E-commerce	Amount (incl. tax)	X	X	X
E-commerce	Collection currency	X	X	X
E-commerce	Payment method	X	X	X
E-commerce	Transaction ID	X	X	X
E-commerce	Transaction status	X	X	X
Geolocation	City	X
Geolocation	Continent	X
Geolocation	Country	X
Geolocation	Latitude	X
Geolocation	Longitude	X
Geolocation	Region	X
Geolocation	Sub-region	X
Pages	Page	X
Sources	UTM Campaign	X
Sources	UTM Content	X
Sources	UTM Medium	X
Sources	UTM Source	X
Sources	UTM Term	X
Technology	Browser	X
Technology	Browser - Group	X
Technology	Browser - Version	X
Technology	Connection organization	X
Technology	Cookie accepted?	X
Technology	Device - Brand	X
Technology	Device - Marketing name	X
Technology	Device - Technical name	X
Technology	ISP	X
Technology	OS	X
Technology	OS - Group	X
Technology	OS version	X
User	Cumulated conversions (user)	X	X	X
User	Cumulated days (user)	X	X	X
User	Cumulated order value (user)	X	X	X
User	Cumulated page views (user)	X	X	X
User	Cumulated time spent (user)	X	X	X
User	Cumulated visits (user)	X	X	X
User	First access date (user)	X	X	X
User	First campaign (user)	X	X	X
User	First source (user)	X	X	X
User	Last access date (user)	X	X	X
User	User frequency	X	X	X
VX	Billing country code	X	X	X
VX	Billing index	X	X
VX	Billing period	X	X
VX	Billing period count	X	X
VX	External API source	X	X
VX	Is full refund?			X
VX	Is in trial?	X	X
VX	Licensee ID	X	X
VX	Next billing date	X	X
VX	Next renewal flag	X	X
VX	Next verification date	X	X
VX	Payment - Authentication required		X
VX	Payment - Decline reason		X
VX	Payment - Error		X
VX	Payment - Error description		X
VX	Payment - Lost amount (excl. tax)		X
VX	Payment - Lost amount (incl. tax)		X
VX	Payment - Rank		X
VX	Payment - Retry attempt		X
VX	Payment provider	X	X	X
VX	Pre-refund transaction amount			X
VX	Renewal period count	X	X
VX	Resource ID	X	X	X
VX	Resource name	X	X	X
VX	Subscription action	X	X
VX	Subscription ID	X	X
VX	Subscription period number	X	X
VX	Term billing configuration	X	X
VX	Trial duration	X	X
VX	Upgrade to subscription ID	X	X
VX	Upgrade to term ID	X	X