Find the name of the Sales Insights metrics.
In order to make the metrics specific to Sales Insights marking more visible in the interfaces, a prefix will be added in November 2023. The name of the metric may also change in some cases to better reflect the new tagging capabilities.
In some cases, the description of the metric will also be slightly modified.
You will find below a table enabling you to find the old labels during this transition period.
Metric key | Previous label | New label | Previous description | New description |
m_avg_carts_amount_taxfree | Turnover excl. tax / current cart | Sales - Average turnover excl. tax (cart) | Average value (excl. tax) of carts over the analysis period. Calculation: sum of cart amounts excl. tax / number of carts | Average turnover (excl. tax) of carts over the analysis period. Calculation: ratio of cart turnover excl. tax / count of carts |
m_avg_carts_amount_withtax | Turnover incl. tax / current cart | Sales - Average turnover incl. tax (cart) | Average value (incl. tax) of carts over the analysis period. Calculation: sum of cart amounts incl. tax / number of carts | Average turnover (incl. tax) of carts over the analysis period. Calculation: ratio of cart turnover incl. tax / count of carts |
m_carts_actions | Interactions (carts in progress) | Sales - Cart interactions | Number of interactions across all carts during the analysis period | Number of interactions across all carts during the analysis period. Calculation: count of cart events |
m_carts_amount_taxfree | Turnover excl. tax (carts in progress) | Sales - Turnover excl. tax (cart) | Turnover (excluding tax) from carts with an event during the analysis period | Turnover (excluding tax) from carts with an event during the analysis period |
m_carts_amount_withtax | Turnover incl. tax (carts in progress) | Sales - Turnover incl. tax (cart) | Turnover (incl. tax) from carts with an event during the analysis period | Turnover (incl. tax) from carts with an event during the analysis period |
m_carts_awaiting_payment | Pending payments | Sales - Pending payments | Number of times customer tried to pay for an order | Number of times customer tried to pay for an order. Calculation: count of cart.awaiting_payment events |
m_carts_delivery | Shipping stage | Sales - Shipping step | Number of times the shipping option was displayed during the purchasing process | Number of times the shipping option was displayed during the purchasing process. Calculation: count of cart.delivery events |
m_carts_display | Carts displayed | Sales - Carts displayed | Number of times cart content was displayed | Number of times cart content was displayed. Calculation: count of cart.display events. |
m_carts_payment | Payment step | Sales - Payment step | Number of times the payment option was displayed during the purchasing process | Number of times the payment option was displayed during the purchasing process. Calculation: count of cart.payment events |
m_carts_prod | Products (carts in progress) | Sales - Distinct products (cart) | Number of distinct products pending in carts (carts that may have converted after the period, or that may still convert later | Number of distinct products in carts during the analysis period |
m_carts_prod_qty | Product quantities (carts in progress) | Sales - Product quantities (cart) | Summed quantities of products pending in carts | Summed quantities of products in carts during the analysis period |
m_prod_add_cart | Added to cart | Sales - Added to cart | Number of events involving a product being added to the cart (regardless of product quantity | Number of events involving a product being added to the cart (regardless of product quantity). Calculation: count of product.add_to_cart events. |
m_prod_discounted | Promotional impressions | Sales - Discount impressions | Number of times the product was shown with a promotion | Number of times the product was shown with a promotion. Calculation: count of events where product_discount = true. |
m_prod_loads | Impressions | Sales - Product impressions | Number of product display actions on the site (not including product pages | Number of product impressions on the site (not including product pages). Calculation: count of product.display events. |
m_prod_out_of_stock | Out-of-stock impressions | Sales - Out-of-stock impressions | Number of times the product was shown as out of stock | Number of times the product was shown as out of stock. Calculation: count of events where product_stock = false. |
m_prod_page_loads | Product pages | Sales - Product page impressions | Number of product page display events | Number of times a product page has been loaded. Calculation: count of product.page_display events. |
m_prod_page_to_cart_rate | Adds to cart/Product page | Sales - Adds to cart/Product page | Ratio between the number of add-to-cart events and product page displays | Ratio between the number of add-to-cart events and product page displays. Calculation: ratio of product.add_to_cart / product.page_display. |
m_prod_page_to_purchase_rate | Purchases/Product page | Sales - Purchases/Product page | Ratio between the number of purchase actions and the product page displays | Ratio between the number of purchase actions and the product page displays. Calculation: ratio of product.purchased / product.page_display. |
m_prod_purchased | Purchases | Sales - Purchases | Number of events involving product purchase during a transaction (regardless of product quantity | Number of events involving product purchase during a transaction (regardless of product quantity). Calculation: count of product.purchased events. |
m_prod_qty_add_cart | Quantities added to cart | Sales - Quantities added to cart | Sum of product quantitites added to cart | Sum of product quantitites added to cart. Calculation: sum of product_quantity on product.add_to_cart events. |
m_prod_qty_purchased | Purchased quantities | Sales - Purchased quantities | Sum of product quantities purchased during transactions | Sum of product quantities purchased during transactions. Calculation: sum of product_quantity on product.purchased. |
m_prod_qty_remove_cart | Quantities removed from cart | Sales - Quantities removed from cart | Sum of product quantities removed from a cart | Sum of product quantities removed from a cart. Calculation: sum of product_quantity on product.remove_from_cart events. |
m_prod_remove_cart | Removed from cart | Sales - Removed from cart | Number of events involving a product being removed from the cart (regardless of product quantity | Number of events involving a product being removed from the cart (regardless of product quantity). Calculation: count of product.remove_from_cart events. |
m_prod_turnover_taxfree | Turnover excl. tax (product) | Sales - Turnover excl. tax (product) | Turnover (excl. tax) generated by the product on transactions (multiplied by the quantity in the cart | Turnover (excl. tax) generated by the product on transactions (multiplied by the quantity in the cart) |
m_prod_turnover_withtax | Turnover incl. tax (product) | Sales - Turnover incl. tax (product) | Turnover (incl. tax) generated by the product on transactions (multiplied by the quantity in the cart | Turnover (incl. tax) generated by the product on transactions (multiplied by the quantity in the cart) |
m_transactions | Transactions | Sales - Transactions | Number of transaction.confirmation events | Number of transations made during the analysis period. Calculation: count of transaction.confirmation events |
m_transactions_arppu_taxfree | ARPPU excl. tax | Sales - ARPPU excl. tax | Average Revenue Per Paying User (excl. tax). Calculation: Sum of turnover excl tax from transactions/Number of buyers | Average Revenue Per Paying User (excl. tax). Calculation: turnover (excl. tax) from transactions/count of paying users. The user_id property must be specified for the transaction.confirmation event in order for this metric to be accurate |
m_transactions_arppu_withtax | ARPPU incl. tax | Sales - ARPPU incl. tax | Average Revenue Per Paying User (incl. tax). Calculation: Sum of turnover including tax from transactions/Number of buyers. The user_id property must be specified for the transaction_confirmation event in order for this metric to be accurate | Average Revenue Per Paying User (incl. tax). Calculation: turnover (incl. tax) from transactions/count of paying users. The user_id property must be specified for the transaction.confirmation event in order for this metric to be accurate |
m_transactions_avg_cart_lifetime | Average cart lifetime | Sales - Average cart lifetime | Average time between cart creation and cart's conversion into an order. Calculation: Cart lifetime/Transaction (with duration | Average time between cart creation and cart's conversion into an order. Calculation: Cart lifetime/Transaction (with duration) |
m_transactions_avg_turnover_taxfree | Average order value (excl. tax) | Sales - Average turnover excl. tax (transaction) | Calculation: Sum of transactions (excl. tax)/Number of transactions | Average turnover per transactions (excl. tax). Calculation: transactions (excl. tax)/count of transaction.confirmation |
m_transactions_avg_turnover_withtax | Average order value (incl. tax) | Sales - Average turnover incl. tax (transaction) | Calculation: Sum of transactions (incl. tax)/Number of transactions | Average turnover per transactions (incl. tax). Calculation: transactions (incl. tax)/count of transaction.confirmation |
m_transactions_cart_lifetime | Cart lifetime | Sales - Cart lifetime (transaction) | Time between cart creation and transaction events | Time between cart creation and transaction events. Calculation: difference between cart_creation_utc value and transaction.confirmation timestamp. |
m_transactions_prod_bought | Distinct products (transaction) | Sales - Distinct products (transaction) | Number of distinct products in transactional events | Number of distinct products in transactional events |
m_transactions_prod_bought_qty | Product quantities (transaction) | Sales - Product quantities (transaction) | Summed quantities of products present in transactional events | Summed quantities of products present in transactional events |
m_transactions_shipping_taxfree | Shipping costs excl. tax | Sales - Shipping excl. tax (transaction) | Shipping costs (excl. tax) indicated in transactions | Shipping costs (excl. tax) indicated in transactions |
m_transactions_shipping_withtax | Shipping costs incl. tax | Sales - Shipping incl. tax (transaction) | Shipping costs (incl. tax) indicated in transactions | Shipping costs (incl. tax) indicated in transactions |
m_transactions_turnover_taxfree | Turnover excl. tax (transaction) | Sales - Turnover excl. tax (transaction) | Turnover (excl. tax) from transactions | Turnover (excl. tax) from transactions |
m_transactions_turnover_withtax | Turnover incl. tax (transaction) | Sales - Turnover incl. tax (transaction) | Turnover (incl. tax) from transactions | Turnover (incl. tax) from transactions |
m_transactions_users | Buyers | Sales - Paying users | Number of users who made a transaction | Number of distinct users who made a transaction |
m_transactions_with_turnover | Transactions with turnover | Sales - Transactions with turnover | Number of transaction events with turnover | Number of transactions with turnover |
m_v_sales | Turnover (visits) | Sales - Turnover incl. tax (visit) | Turnover generated during the visit | Turnover generated during the visit |
m_v_sales_per_user | Turnover / user | Sales - Average turnover incl. tax (user) | Average turnover per user (identified visitors | Average turnover per user (identified visitors) |
m_v_sales_per_visitor | Turnover / visitor | Sales - Average turnover incl. tax (visitor) | Average turnover per visitor | Average turnover per visitor |