Find the name of the Sales Insights metrics.

Metric key

Label

Description

m_avg_carts_amount_taxfree

Sales - Average turnover excl. tax (cart)

Average turnover (excl. tax) of carts over the analysis period. Calculation: ratio of cart turnover excl. tax / count of carts 

m_avg_carts_amount_withtax

Sales - Average turnover incl. tax (cart)

Average turnover (incl. tax) of carts over the analysis period. Calculation: ratio of cart turnover incl. tax / count of carts

m_carts_actions

Sales - Cart interactions

Number of interactions across all carts during the analysis period. Calculation: count of cart events

m_carts_amount_taxfree

Sales - Turnover excl. tax (cart)

Turnover (excluding tax) from carts with an event during the analysis period

m_carts_amount_withtax

Sales - Turnover incl. tax (cart)

Turnover (incl. tax) from carts with an event during the analysis period

m_carts_awaiting_payment

Sales - Pending payments 

Number of times customer tried to pay for an order. Calculation: count of cart.awaiting_payment events

m_carts_delivery

Sales - Shipping step

Number of times the shipping option was displayed during the purchasing process. Calculation: count of cart.delivery events

m_carts_display

Sales - Carts displayed

Number of times cart content was displayed. Calculation: count of cart.display events.

m_carts_payment

Sales - Payment step

Number of times the payment option was displayed during the purchasing process. Calculation: count of cart.payment events

m_carts_prod

Sales - Distinct products (cart)

Number of distinct products in carts during the analysis period

m_carts_prod_qty

Sales - Product quantities (cart)

Summed quantities of products in carts during the analysis period

m_prod_add_cart

Sales - Added to cart

Number of events involving a product being added to the cart (regardless of product quantity). Calculation: count of product.add_to_cart events.

m_prod_discounted

Sales - Discount impressions

Number of times the product was shown with a promotion. Calculation: count of events where product_discount = true.

m_prod_loads

Sales - Product impressions

Number of product impressions on the site (not including product pages). Calculation: count of product.display events.

m_prod_out_of_stock

Sales - Out-of-stock impressions

Number of times the product was shown as out of stock. Calculation: count of events where product_stock = false.

m_prod_page_loads

Sales - Product page impressions

Number of times a product page has been loaded. Calculation: count of product.page_display events.

m_prod_page_to_cart_rate

Sales - Adds to cart/Product page

Ratio between the number of add-to-cart events and product page displays. Calculation: ratio of product.add_to_cart / product.page_display.

m_prod_page_to_purchase_rate

Sales - Purchases/Product page

Ratio between the number of purchase actions and the product page displays. Calculation: ratio of product.purchased / product.page_display.

m_prod_purchased

Sales - Purchases

Number of events involving product purchase during a transaction (regardless of product quantity). Calculation: count of product.purchased events.

m_prod_qty_add_cart

Sales - Quantities added to cart

Sum of product quantitites added to cart. Calculation: sum of product_quantity on product.add_to_cart events.

m_prod_qty_purchased

Sales - Purchased quantities

Sum of product quantities purchased during transactions. Calculation: sum of product_quantity on product.purchased.

m_prod_qty_remove_cart

Sales - Quantities removed from cart

Sum of product quantities removed from a cart. Calculation: sum of product_quantity on product.remove_from_cart events.

m_prod_remove_cart

Sales - Removed from cart

Number of events involving a product being removed from the cart (regardless of product quantity). Calculation: count of product.remove_from_cart events.

m_prod_turnover_taxfree

Sales - Turnover excl. tax (product)

Turnover (excl. tax) generated by the product on transactions (multiplied by the quantity in the cart)

m_prod_turnover_withtax

Sales - Turnover incl. tax (product)

Turnover (incl. tax) generated by the product on transactions (multiplied by the quantity in the cart)

m_transactions

Sales - Transactions

Number of transations made during the analysis period. Calculation: count of transaction.confirmation events

m_transactions_arppu_taxfree

Sales - ARPPU excl. tax

Average Revenue Per Paying User (excl. tax). Calculation: turnover (excl. tax) from transactions/count of paying users. The user_id property must be specified for the transaction.confirmation event in order for this metric to be accurate

m_transactions_arppu_withtax

Sales - ARPPU incl. tax

Average Revenue Per Paying User (incl. tax). Calculation: turnover (incl. tax) from transactions/count of paying users. The user_id property must be specified for the transaction.confirmation event in order for this metric to be accurate

m_transactions_avg_cart_lifetime

Sales - Average cart lifetime

Average time between cart creation and cart's conversion into an order. Calculation: Cart lifetime/Transaction (with duration)

m_transactions_avg_turnover_taxfree

Sales - Average turnover excl. tax (transaction)

Average turnover per transactions (excl. tax). Calculation: transactions (excl. tax)/count of transaction.confirmation

m_transactions_avg_turnover_withtax

Sales - Average turnover incl. tax (transaction)

Average turnover per transactions (incl. tax). Calculation: transactions (incl. tax)/count of transaction.confirmation

m_transactions_cart_lifetime

Sales - Cart lifetime (transaction)

Time between cart creation and transaction events. Calculation: difference between cart_creation_utc value and transaction.confirmation timestamp.

m_transactions_prod_bought

Sales - Distinct products (transaction)

Number of distinct products in transactional events

m_transactions_prod_bought_qty

Sales - Product quantities (transaction)

Summed quantities of products present in transactional events

m_transactions_shipping_taxfree

Sales - Shipping excl. tax (transaction)

Shipping costs (excl. tax) indicated in transactions

m_transactions_shipping_withtax

Sales - Shipping incl. tax (transaction)

Shipping costs (incl. tax) indicated in transactions

m_transactions_turnover_taxfree

Sales - Turnover excl. tax (transaction)

Turnover (excl. tax) from transactions

m_transactions_turnover_withtax

Sales - Turnover incl. tax (transaction)

Turnover (incl. tax) from transactions

m_transactions_users

Sales - Paying users

Number of distinct users who made a transaction

m_transactions_with_turnover

Sales - Transactions with turnover

Number of transactions with turnover

m_v_sales

Sales - Turnover incl. tax (visit)

Turnover generated during the visit

m_v_sales_per_user

Sales - Average turnover incl. tax (user)

Average turnover per user (identified visitors)

m_v_sales_per_visitor

Sales - Average turnover incl. tax (visitor)

Average turnover per visitor