The table below presents the various labels and descriptions of the Sales Insights metrics.
|
Metric key |
Label |
Description |
|
m_avg_carts_amount_taxfree |
Sales - Average revenue excl. tax (cart) |
Average revenue (excl. tax) of carts over the analysis period. Calculation: ratio of cart revenue excl. tax / count of carts |
|
m_avg_carts_amount_withtax |
Sales - Average revenue incl. tax (cart) |
Average revenue (incl. tax) of carts over the analysis period. Calculation: ratio of cart revenue incl. tax / count of carts |
|
m_carts_actions |
Sales - Cart interactions |
Number of interactions across all carts during the analysis period. Calculation: count of cart events |
|
m_carts_amount_taxfree |
Sales - Revenue excl. tax (cart) |
Revenue (excluding tax) from carts with an event during the analysis period |
|
m_carts_amount_withtax |
Sales - Revenue incl. tax (cart) |
Revenue (incl. tax) from carts with an event during the analysis period |
|
m_carts_awaiting_payment |
Sales - Pending payments |
Number of times customer tried to pay for an order. Calculation: count of cart.awaiting_payment events |
|
m_carts_delivery |
Sales - Shipping step |
Number of times the shipping option was displayed during the purchasing process. Calculation: count of cart.delivery events |
|
m_carts_display |
Sales - Carts displayed |
Number of times cart content was displayed. Calculation: count of cart.display events. |
|
m_carts_payment |
Sales - Payment step |
Number of times the payment option was displayed during the purchasing process. Calculation: count of cart.payment events |
|
m_carts_prod |
Sales - Distinct products (cart) |
Number of distinct products in carts during the analysis period |
|
m_carts_prod_qty |
Sales - Product quantities (cart) |
Summed quantities of products in carts during the analysis period |
|
m_prod_add_cart |
Sales - Added to cart |
Number of events involving a product being added to the cart (regardless of product quantity). Calculation: count of product.add_to_cart events. |
|
m_prod_discounted |
Sales - Discount impressions |
Number of times the product was shown with a promotion. Calculation: count of events where product_discount = true. |
|
m_prod_loads |
Sales - Product impressions |
Number of product impressions on the site (not including product pages). Calculation: count of product.display events. |
|
m_prod_out_of_stock |
Sales - Out-of-stock impressions |
Number of times the product was shown as out of stock. Calculation: count of events where product_stock = false. |
|
m_prod_page_loads |
Sales - Product page impressions |
Number of times a product page has been loaded. Calculation: count of product.page_display events. |
|
m_prod_page_to_cart_rate |
Sales - Adds to cart/Product page |
Ratio between the number of add-to-cart events and product page displays. Calculation: ratio of product.add_to_cart / product.page_display. |
|
m_prod_page_to_purchase_rate |
Sales - Purchases/Product page |
Ratio between the number of purchase actions and the product page displays. Calculation: ratio of product.purchased / product.page_display. |
|
m_prod_purchased |
Sales - Purchases |
Number of events involving product purchase during a transaction (regardless of product quantity). Calculation: count of product.purchased events. |
|
m_prod_qty_add_cart |
Sales - Quantities added to cart |
Sum of product quantitites added to cart. Calculation: sum of product_quantity on product.add_to_cart events. |
|
m_prod_qty_purchased |
Sales - Purchased quantities |
Sum of product quantities purchased during transactions. Calculation: sum of product_quantity on product.purchased. |
|
m_prod_qty_remove_cart |
Sales - Quantities removed from cart |
Sum of product quantities removed from a cart. Calculation: sum of product_quantity on product.remove_from_cart events. |
|
m_prod_remove_cart |
Sales - Removed from cart |
Number of events involving a product being removed from the cart (regardless of product quantity). Calculation: count of product.remove_from_cart events. |
|
m_prod_turnover_taxfree |
Sales - Revenue excl. tax (product) |
Revenue (excl. tax) generated by the product on transactions (multiplied by the quantity in the cart) |
|
m_prod_turnover_withtax |
Sales - Revenue incl. tax (product) |
Revenue (incl. tax) generated by the product on transactions (multiplied by the quantity in the cart) |
|
m_transactions |
Sales - Transactions |
Number of transations made during the analysis period. Calculation: count of transaction.confirmation events |
|
m_transactions_arppu_taxfree |
Sales - ARPPU excl. tax |
Average Revenue Per Paying User (excl. tax). Calculation: revenue (excl. tax) from transactions/count of paying users. The user_id property must be specified for the transaction.confirmation event in order for this metric to be accurate |
|
m_transactions_arppu_withtax |
Sales - ARPPU incl. tax |
Average Revenue Per Paying User (incl. tax). Calculation: revenue (incl. tax) from transactions/count of paying users. The user_id property must be specified for the transaction.confirmation event in order for this metric to be accurate |
|
m_transactions_avg_cart_lifetime |
Sales - Average cart lifetime |
Average time between cart creation and cart's conversion into an order. Calculation: Cart lifetime/Transaction (with duration) |
|
m_transactions_avg_turnover_taxfree |
Sales - Average revenue excl. tax (transaction) |
Average revenue per transactions (excl. tax). Calculation: transactions (excl. tax)/count of transaction.confirmation |
|
m_transactions_avg_turnover_withtax |
Sales - Average revenue incl. tax (transaction) |
Average revenue per transactions (incl. tax). Calculation: transactions (incl. tax)/count of transaction.confirmation |
|
m_transactions_cart_lifetime |
Sales - Cart lifetime (transaction) |
Time between cart creation and transaction events. Calculation: difference between cart_creation_utc value and transaction.confirmation timestamp. |
|
m_transactions_prod_bought |
Sales - Distinct products (transaction) |
Number of distinct products in transactional events |
|
m_transactions_prod_bought_qty |
Sales - Product quantities (transaction) |
Summed quantities of products present in transactional events |
|
m_transactions_shipping_taxfree |
Sales - Shipping excl. tax (transaction) |
Shipping costs (excl. tax) indicated in transactions |
|
m_transactions_shipping_withtax |
Sales - Shipping incl. tax (transaction) |
Shipping costs (incl. tax) indicated in transactions |
|
m_transactions_turnover_taxfree |
Sales - Revenue excl. tax (transaction) |
Revenue (excl. tax) from transactions |
|
m_transactions_turnover_withtax |
Sales - Revenue incl. tax (transaction) |
Revenue (incl. tax) from transactions |
|
m_transactions_users |
Sales - Paying users |
Number of distinct users who made a transaction |
|
m_transactions_with_turnover |
Sales - Transactions with revenue |
Number of transactions with revenue |
|
m_v_sales |
Sales - Revenue incl. tax (visit) |
Revenue generated during the visit |
|
m_v_sales_per_user |
Sales - Average revenue incl. tax (user) |
Average revenue per user (identified visitors) |
|
m_v_sales_per_visitor |
Sales - Average revenue incl. tax (visitor) |
Average revenue per visitor |