Is it possible to combine Google UTM and AT campaign tags in one URL?

Of course, it is possible to combine two different tracking within the same URL.

Since it is only possible to have a single query string ('?' Character) within a URL, we suggest that you opt for the following structure:

Tagging V2 (Piano Analytics SDK and SmartTag v5.17.0 and above) - we recommend you use this method:

CODE

https://monurl.com/?utm_source=...&utm_campaign=....&at_medium=....

Tagging Xtor (SmartTag only):

CODE

https://monurl.com/?utm_source=...&utm_campaign=....&xtor=....

The '&' character lets you notice the distinction between Google and Piano tagging.

Piano Analytics SDK

Although collected by default and populated into the associated event properties, the UTMs in your marketing links will not modify the source of the visit.

To collect the UTMs of your links and take them into account as sources of your visits, you can modify your configuration, and more precisely the value of "campaignPrefix" by adding the value 'utm_'.

CODE

pa.setConfigurations({
   website:123456789,
   collectDomain:"https://logsx.xiti.com",
   campaignPrefix: ['at_','utm_']
});

The priority given to the source of the visit will be relative to the first item in the list (here, "at_").

If no tagging using the "at_" prefix is detected in the link, the second element is analysed (here, "utm_"). You could also keep only the "utm_" value in your configuration, to take into account your UTMs only and not have to add Piano Analytics tagging.

You can find more information on this topic by following this link: https://developers.atinternet-solutions.com/piano-analytics/data-collection/how-to-send-events/marketing-campaigns#utm-management.