The Light Tag allows you to tag your site with only one line of code. It should be used if you do not have time to write and implement a complete and advanced tagging plan, and are in a rush to collect the first statistics.
Code:
pa.sendEvent('page.display',{});
do not forget to initialize the library with the basic configuration beforehand
This line of code will send a page display event whose name will be the URL of the page. With this basic tag you will get:
✅ Volume (number of visites, visitors, hourly traffic, etc.)
✅ Journey (sources (organic only), navigation, entry/exit pages, etc.)
✅ Behavior (time spent, bounce rate, page views, etc.)
✅ Characteristics (device, browser, geolocation, etc.)
Here's the complete list of properties that will be natively available with the Light Tag:
|
property_key |
Name |
Comment |
|
browser |
Browser |
|
|
browser_cookie_acceptance |
Cookie accepted? |
|
|
browser_group |
Browser - Group |
|
|
browser_language |
Browser - Language |
|
|
browser_version |
Browser - Version |
|
|
connection_isp |
ISP |
|
|
connection_monitor |
Monitored traffic |
Only if you have declared IPs via the Settings |
|
connection_organisation |
Connection organisation |
|
|
connection_type |
Connection type |
|
|
date |
Date |
|
|
date_day |
Weekday |
|
|
date_daynumber |
Day number |
|
|
date_month |
Month |
|
|
date_monthnumber |
Month number |
|
|
date_week |
Week |
|
|
date_year |
Year |
|
|
date_yearofweek |
Year (week) |
|
|
device_brand |
Device - Brand |
|
|
device_display_height |
Window height |
|
|
device_display_width |
Window width |
|
|
device_hour |
Device hour |
|
|
device_name |
Device - Marketing name |
|
|
device_name_tech |
Device - Technical name |
|
|
device_screen_diagonal |
Screen diagonal (inch) |
|
|
device_screen_height |
Screen height |
|
|
device_screen_width |
Screen width |
|
|
device_type |
Device - Type |
|
|
event_collection_platform |
Collection platform |
|
|
event_collection_version |
Collection tag version |
|
|
event_hour |
Hour |
|
|
event_id |
Event ID |
|
|
event_minute |
Minute |
|
|
event_name |
Event |
|
|
event_position |
Event position |
|
|
event_second |
Second |
|
|
event_time |
Event timestamp |
|
|
event_time_utc |
Event timestamp (UTC) |
|
|
event_url |
URL event |
|
|
event_url_domain |
Domain event |
|
|
event_url_full |
Full URL event |
|
|
exclusion_cause |
Exclusion cause |
|
|
exclusion_type |
Exclusion type |
|
|
geo_city |
City |
|
|
geo_continent |
Continent |
|
|
geo_country |
Country |
|
|
geo_latitude |
Latitude |
|
|
geo_longitude |
Longitude |
|
|
geo_metro |
Sub-region |
|
|
geo_region |
Region |
|
|
goal_type |
Goal type |
Only if "Goals" have been declared in Data Management based on page URL |
|
hit_time_utc |
Event collected time(UTC) |
|
|
os |
OS |
|
|
os_group |
OS - Group |
|
|
os_version |
OS version |
|
|
os_version_name |
OS version (marketing name) |
|
|
page |
Page |
Populated with the URL |
|
page_duration |
Inter-pages duration |
|
|
page_full_name |
Page - with levels |
Populated with the URL |
|
page_position |
Page - Position |
|
|
site |
Site |
|
|
site_id |
Site ID |
|
|
src |
Source |
|
|
src_detail |
Source - Detail |
|
|
src_direct_access |
Direct access |
|
|
src_organic |
Previous URL - Category |
|
|
src_organic_detail |
Previous URL - Detail |
|
|
src_portal_domain |
Portal site - Domain |
|
|
src_portal_site |
Portal site |
|
|
src_portal_site_id |
Portal site - ID |
|
|
src_portal_url |
Portal site - URL |
|
|
src_referrer_site_domain |
Referrer site - Domain |
|
|
src_referrer_site_url |
Referrer site - URL |
|
|
src_referrer_url |
Source - URL |
|
|
src_se |
Search engine |
|
|
src_se_category |
Search engine - Category |
|
|
src_social_networks |
Social network |
|
|
src_type |
Campaign / Organic |
"Organic" will be the only value |
|
src_url |
Previous URL |
|
|
src_url_domain |
Previous URL - Domain |
|
|
src_webmail |
Webmail |
|
|
utm_campaign |
UTM Campaign |
Only if UTMs are present in the URL |
|
utm_content |
UTM Content |
Only if UTMs are present in the URL |
|
utm_medium |
UTM Medium |
Only if UTMs are present in the URL |
|
utm_source |
UTM Source |
Only if UTMs are present in the URL |
|
utm_term |
UTM Term |
Only if UTMs are present in the URL |
|
visit_bounce |
Bounce visit? |
|
|
visit_converted |
Visit converted? |
Only if "Goals" have been declared in Data Management based on page URL |
|
visit_duration |
Visit duration |
|
|
visit_entrypage |
Entry page |
Populated with the URL |
|
visit_entrypage_full_name |
Entry page - with levels |
Populated with the URL |
|
visit_exitpage |
Exit page |
Populated with the URL |
|
visit_exitpage_full_name |
Exit page - with levels |
Populated with the URL |
|
visit_hour |
Visit start - Hour |
|
|
visit_id |
Visit ID |
|
|
visit_minute |
Visit start - Minute |
|
|
visit_page_views |
Page views (visit) |
|
|
visit_second |
Visit start - Second |
|
|
visitor_days |
Visitor frequency |
|
|
visitor_id |
Visitor ID |
|
|
visitor_visit_per_day |
No. of visits per day (visitor) |
|
Examples of what is not included with the basic tag:
❌ Clicks
❌ Any custom event or property
❌ Internal search engine
❌ Scroll tracking
❌ Etc.