What is included with the Light Tag?

The Light Tag allows you to tag your site with only one line of code. It should be used if you do not have time to write and implement a complete and advanced tagging plan, and are in a rush to collect the first statistics.

Code:

CODE

pa.sendEvent('page.display',{});

do not forget to initialize the library with the basic configuration beforehand

This line of code will send a page display event whose name will be the URL of the page. With this basic tag you will get:

✅ Volume (number of visites, visitors, hourly traffic, etc.)

✅ Journey (sources (organic only), navigation, entry/exit pages, etc.)

✅ Behavior (time spent, bounce rate, page views, etc.)

✅ Characteristics (device, browser, geolocation, etc.)

Here's the complete list of properties that will be natively available with the Light Tag:

property_key	Name	Comment
browser	Browser
browser_cookie_acceptance	Cookie accepted?
browser_group	Browser - Group
browser_language	Browser - Language
browser_version	Browser - Version
connection_isp	ISP
connection_monitor	Monitored traffic	Only if you have declared IPs via the Settings
connection_organisation	Connection organisation
connection_type	Connection type
date	Date
date_day	Weekday
date_daynumber	Day number
date_month	Month
date_monthnumber	Month number
date_week	Week
date_year	Year
date_yearofweek	Year (week)
device_brand	Device - Brand
device_display_height	Window height
device_display_width	Window width
device_hour	Device hour
device_name	Device - Marketing name
device_name_tech	Device - Technical name
device_screen_diagonal	Screen diagonal (inch)
device_screen_height	Screen height
device_screen_width	Screen width
device_type	Device - Type
event_collection_platform	Collection platform
event_collection_version	Collection tag version
event_hour	Hour
event_id	Event ID
event_minute	Minute
event_name	Event
event_position	Event position
event_second	Second
event_time	Event timestamp
event_time_utc	Event timestamp (UTC)
event_url	URL event
event_url_domain	Domain event
event_url_full	Full URL event
exclusion_cause	Exclusion cause
exclusion_type	Exclusion type
geo_city	City
geo_continent	Continent
geo_country	Country
geo_latitude	Latitude
geo_longitude	Longitude
geo_metro	Sub-region
geo_region	Region
goal_type	Goal type	Only if "Goals" have been declared in Data Management based on page URL
hit_time_utc	Event collected time(UTC)
os	OS
os_group	OS - Group
os_version	OS version
os_version_name	OS version (marketing name)
page	Page	Populated with the URL
page_duration	Inter-pages duration
page_full_name	Page - with levels	Populated with the URL
page_position	Page - Position
site	Site
site_id	Site ID
src	Source
src_detail	Source - Detail
src_direct_access	Direct access
src_organic	Previous URL - Category
src_organic_detail	Previous URL - Detail
src_portal_domain	Portal site - Domain
src_portal_site	Portal site
src_portal_site_id	Portal site - ID
src_portal_url	Portal site - URL
src_referrer_site_domain	Referrer site - Domain
src_referrer_site_url	Referrer site - URL
src_referrer_url	Source - URL
src_se	Search engine
src_se_category	Search engine - Category
src_social_networks	Social network
src_type	Campaign / Organic	"Organic" will be the only value
src_url	Previous URL
src_url_domain	Previous URL - Domain
src_webmail	Webmail
utm_campaign	UTM Campaign	Only if UTMs are present in the URL
utm_content	UTM Content	Only if UTMs are present in the URL
utm_medium	UTM Medium	Only if UTMs are present in the URL
utm_source	UTM Source	Only if UTMs are present in the URL
utm_term	UTM Term	Only if UTMs are present in the URL
visit_bounce	Bounce visit?
visit_converted	Visit converted?	Only if "Goals" have been declared in Data Management based on page URL
visit_duration	Visit duration
visit_entrypage	Entry page	Populated with the URL
visit_entrypage_full_name	Entry page - with levels	Populated with the URL
visit_exitpage	Exit page	Populated with the URL
visit_exitpage_full_name	Exit page - with levels	Populated with the URL
visit_hour	Visit start - Hour
visit_id	Visit ID
visit_minute	Visit start - Minute
visit_page_views	Page views (visit)
visit_second	Visit start - Second
visitor_days	Visitor frequency
visitor_id	Visitor ID
visitor_visit_per_day	No. of visits per day (visitor)

Examples of what is not included with the basic tag:

❌ Clicks

❌ Any custom event or property

❌ Internal search engine

❌ Scroll tracking

❌ Etc.