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All about user scope properties

When you use Piano Analytics, you have access to 11 properties giving you information about your users. You can find them simply by using the "User" tag or by searching for properties containing (user) in their wording. Here is the full list:

Property_key

Display Name

Definition

user_all_conversions

Cumulated conversions (user)

Total number of conversions made by the user(s) over its existence. Property within reach of Users independent of the analysis period.

user_all_days

Cumulated days (user)

Total number of days the user(s) visited the site. Property within reach of Users independent of the analysis period

user_all_duration

Cumulated time spent (user)

Cumulative time spent by the user(s) on the site. Property within reach of Users independent of the analysis period.

user_all_pageviews

Cumulated page views (user)

Total number of page views by the user(s) over its existence. Property within reach of Users independent of the analysis period.

user_all_turnover

Cumulated order value (user)

Sum of the turnover excluding tax of all transactions made by the user(s) over its entire existence. Property within reach of Users independent of the analysis period.

user_all_visits

Cumulated visits (user)

Total number of visits made by the user(s) over its existence. Property within reach of Users independent of the analysis period.

user_first_campaign

First campaign (user)

First campaign of the user(s) over its entire existence. Property within reach of Users independent of the analysis period.

user_first_date

First access date (user)

Date of the first visit of the user(s) over its entire existence. Property within reach of Users independent of the analysis period.

user_first_source

First source (user)

First source of the user(s) over its entire existence. Property within reach of Users independent of the analysis period.

user_last_date

Last access date (user)

Date of the last visit of the user(s) over its entire existence. Property within reach of Users independent of the analysis period.

user_visit_per_day

No. of visits / day (user)

Number of visits in the same day for the same user

How are these properties calculated?

As soon as we start receiving data we will increment all properties, for example, for each visit we will add 1 in the "Cumulated visits" property and we will fill in the date properties.
For the first access sources and the first access date, if they are earlier than your data retention period, the information will be "NULL".

You don't want to expose those information?

You can set them to hidden in the Data Model

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