Optimization
Looking to maximize your impact?
It’s time to challenge what already exists.
Optimization isn’t just about fixing what doesn’t work. It’s about identifying what truly creates value, what deserves to be amplified, and what holds performance back. It’s a strategic challenge that helps you focus your efforts on actions that are genuinely effective, eliminate friction points, and improve your marketing, product, and business results.
Optimizing means fully leveraging your Analytics potential: challenging your dashboards, revisiting your indicators, analyzing your campaigns, refining your user journeys, and prioritizing the levers that generate the greatest impact.
Optimize what truly drives your business forward
Optimization aims to improve performance by relying on your data, journeys, and business KPIs. The goal is not to produce more analysis, but to identify what creates value and amplify it.
Prioritizing truly useful business KPIs: clarifying what needs to be tracked to steer acquisition, engagement, and conversion
Marketing performance analysis: understanding which levers, campaigns, and segments generate the best ROI
Evaluation of key journeys: identifying where value is created, where it is lost, and where immediate gains are possible
Reporting optimization: simplifying and streamlining dashboards to make them genuinely actionable for teams
Highlighting growth opportunities: weak signals, emerging trends, high-value behaviors
Targeted interventions for optimized performance
Acquisition channel performance
This service provides a unified and reliable view of your acquisition channel performance. Through consistent, privacy-compliant campaign tracking and the centralization of insights into a single board, you turn fragmented data into a clear, actionable, ROI-driven view.
→ Identify truly high-performing channels to optimize investments and maximize campaign returns
→ Detect underexploited levers and uncover immediate improvement opportunities
→ Provide a clear comparative view to support budget allocation and marketing prioritization
Reporting optimization
This service ensures your reporting delivers insights that are genuinely actionable for the business. A Piano consultant reviews your existing reports, identifies limitations that hinder interpretation or action, and designs tailored improvements to strengthen decision-making through Piano Analytics Boards.
→ Clarify key indicator reading to speed up interpretation and decision-making
→ Highlight high-impact insights to focus teams on the most important levers
→ Structure more effective, actionable reporting aligned with your business needs and priorities
Audit to improve !
Your website, campaigns, and content generate valuable data every day. But without a structured, business-oriented audit, it’s difficult to identify what truly works, what slows growth, and where to focus your efforts.
Our audits provide a clear, objective, and actionable view of your digital performance. We help reduce blind spots, reveal immediate opportunities, and equip you with concrete levers to improve the efficiency of your marketing, product, and content investments.
Tagging Audit
Ensures your data collection is reliable and actionable by identifying tracking errors that distort analysis and decision-making.
Source Audit
Determines which acquisition channels truly generate value, enabling optimization of marketing investments and acquisition strategy.
Audience Audit
Identifies who your users are and how they behave, helping you segment better, target more effectively, and adapt marketing or product actions.
UX - Ergonomic Audit
Analyzes user experience to uncover friction points that limit engagement and conversion along key journeys.
Privacy Audit
Verifies that data management complies with GDPR and CNIL requirements, reducing risk and securing consent practices.
Performance Audit
Evaluates the effectiveness of your strategic content and pages to identify what drives engagement and conversion — and what needs optimization.