How to tag on-site ads campaigns using a query string parameter?

You can tag your on-site ads campaigns clicks using the parameter xtatc in the query string of the destination page. The click will then be counted upon arrival on the page, much like the behavior of marketing campaign parameters.

Here is an example of syntax:

http://www.site.com/?xtatc=INT-10-[format]

or http://www.site.com/?xtatc=PUB-[campaign]-[param1]

This parameters also works when using an anchor #.

This is valid only for SmartTag implementations.

For Piano Analytics tagging, please refer to the following documentation: https://developers.atinternet-solutions.com/piano-analytics/data-collection/how-to-send-events/standard-events#onsite-ads