Piano Analytics has two modules with very similar names: Ad Performance Insights and Ad Revenue Insights. They sound interchangeable but solve different problems.
At a glance
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Ad Performance Insights |
Ad Revenue Insights |
|---|---|---|
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What it analyzes |
Cost and performance of your outbound marketing campaigns — money you spend to acquire visitors |
Revenue from advertising shown on your site — money you earn from ad impressions, clicks, and viewable inventory |
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Where the data comes from |
Marketing platforms (Google Ads, Meta Ads) imported via API |
Ad server and ad-monetization platforms (e.g., Google Ad Manager, Prebid stacks) |
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Typical user |
Marketing / acquisition team |
Monetization / yield / revenue team |
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Sample question it answers |
"What was our cost per conversion on the Q4 holiday campaign across Google Ads and Meta?" |
"What was our eCPM by ad unit and viewability bucket last week?" |
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Pricing |
Paid option (see the eligibility doc for current pricing) |
Paid option (separate pricing — contact your account manager) |
When to use Ad Performance Insights
Use Ad Performance Insights if your question is "how is the money I'm spending on ads to drive traffic performing?" This module:
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Imports daily cost data from Google Ads and Meta Ads.
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Joins that cost data with Piano Analytics visit and conversion data via UTM parameters on your campaign URLs.
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Provides a prebuilt Workspaces board (the Ad Performance board) with cost, ROAS, cost-per-conversion, and similar metrics broken down by campaign, ad group, and ad.
When to use Ad Revenue Insights
Use Ad Revenue Insights if your question is "how much money are the ads I show generating, and which inventory is performing best?" This module:
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Captures ad server and SSP/exchange data about ad impressions on your site.
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Provides prebuilt boards for revenue, eCPM, fill rate, viewability, and inventory performance.
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Targets the publishing-side monetization workflow rather than the acquisition workflow.
Can I use both?
Yes — they are independent modules and can be subscribed to separately. Publishers running both an acquisition program (Ad Performance) and a monetized ad inventory (Ad Revenue Insights) frequently use them in parallel, but each subscription is billed separately.