What is the meaning of the click.campaign.offsite event?

The click.campaign.offsite event allows you to see how many clicks have been counted on your various marketing campaigns.

The click.campaign.offsite event is an event that is automatically generated by the Piano Analytics processing when the following condition is met: presence of the "src_campaign" property on a "page.display" event.

Implicitly, the presence of a campaign on a page load indicates that a link has been clicked to lead to the site.

This event is assigned a Visitor ID to allow you to do Visitor segmentation on it, but not a Visit ID.

This event should therefore be analysed on its own, to see which campaigns contributed to access your site.

In the following example, the visitor arrived on the site via Direct Access on page A. A few minutes later, he clicked on a Sponsored Link that took him to page B. A click.campaign.offsite event was generated at the same time as page B was loaded.