Why is my visit data in Piano Analytics different to my click data in my advertising tool?

When witnessing discrepancies between Piano Analytics and campaign data from another tool, you must always consider that a click on a campaign and a full-on visit are two very different things, even though they are linked.

Please find below, 5 of the main reasons that explain why visits and campaign data will always be far from equal no matter the tracking methods one uses:

• If the end user decides not to let the page load after clicking on a campaign link, the click is recorded, but there's no visit because there is no page load.

• If tracking parameters are cut off during any level of redirection (for example, on Google Display Network), the click is not recorded, and the visit is attributed to an organic source.

• If the end user clicked on a campaign link while already being on the site, or within the "session timeout" range of a previous visit, the original referrer is kept, equating to a click on a campaign link, but no visit.

• According to the privacy methods used and your settings it is possible that the marketing source is not collected (exempt mode for example or the decline from a visitor on the cookie consent banner).