Why is ChatGPT not accurately detected as a source?

The generative AI source, notably including ChatGPT, is crucial for analyzing traffic and understanding how users interact with your content from these platforms. Precisely tracking visits from ChatGPT helps optimize engagement and marketing strategies.

Result on interfaces

It happens that a visit from a ChatGPT link is not correctly identified in your Piano Analytics reports and appears as coming from another natural source, such as Direct Access.

The No-Referrer parameter

This phenomenon is mainly due to the use of the "no-referrer" parameter in links generated by ChatGPT, which prevents sending information about the origin of the traffic.

Piano Analytics attributes traffic sources based on the HTTP referrer. When a user accesses your site from ChatGPT, the "no-referrer" parameter may result in the absence of this information, making it difficult to identify ChatGPT as the source.

Correcting this attribution

However, sometimes ChatGPT adds a utm_source parameter with the value ChatGPT, and it is possible to use this parameter to enrich the current source. To add new conditions, a new source with the same label and the new conditions will need to be created.

In summary, the recognition of ChatGPT as a source can be altered due to current technical limitations. This behavior can be observed in other AIs if no information is shared. These limitations can be bypassed if information like a utm_source is available and accessible. Thus, it is possible that the displayed volume may not correspond 100% to reality.