What's the difference between Visits and Page views?

Visits

A visit starts when at least one event is recorded on a website or an application (for example: a page view, a click, or any other tagged event).

A visit can include one or several events and is closed when no event is recorded for at least 30 minutes (by default).

In addition to the inactivity timeout, a visit also ends at the end of the day (23:59:59).

Page Views

A page view counts a page.display event, generally triggered when a page loads.

If a user refreshes a page, navigates back to it, or loads it again during the same visit, each page.display is counted as a new page view.

Example

Let’s take the following navigation as an example: I’m visiting mysite.com and loading page A, then page B, back to page A and finishing with page C.

In our tools, you will see the following analysis:

The different page views belong to the same visit, which appears on each line.